We all have passions and dreams. For some its design, for some its working out and eating healthy and for some its running your own business. Recently a great friend of mine, who has shown me everything I know about cooking, told me great news that he is opening his own restaurant and cafe.

The best part of being a designer and having entrepreneurial friends is helping them define and achieve their own dreams and goals. My friend approached me and has many needs for my skills now. He needs a logo designed, a website designed as well as a menu designed. It’s a bit intimidating to tackle all of these while I attend university studies as well as working full time, I guess my late night video game habits will have to go on hold for a while. (My wife will be stoked)

The Design Brief

The name of his restaurant is Three Forks and they will be in the Jewish Community Center near downtown Salt Lake. The name originates from a river that has 3 forks in it. They will start as a cafe with some side catering for events held at the center, but wish to grow into multiple restaurants throughout the Sale Lake valley.

Three forks needs a logo that is modern and fresh. They are looking for a true identity design that defines them. That is where we will continue with Part 2 of the Go Fork Yourself series. I am going to send them a design questionnaire and start researching some of the competitors as well as quick sketches of any ideas that may pop into my head.

Three Forks’ Competition

First thing is first, run a google search for Cafe’s in SLC. As you can see, the competition is STACKED.

I’ll leave you folks here and continue with Part 2, where we will dive into the logo and the design process of the logo, but I leave you with a question that will help me with the design process.

What are the first symbols, words or ideas that come to your mind when you hear the 3 Forks Cafe? Do you like the number 3 forks or the word Three Forks?

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1 Comment »

  1. [...] Go Fork Yourself! Part 1- Restaurant Design and Brief | Creative … [...]

  2. Go Fork Yourself! Part 1- Restaurant Design and Brief | Creative … « Client Banner Ad Area on November 2nd, 2011 at 9:24 pm

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